hospitality

When people choose to eat out, meet their friends for drinks or find a clean private room for the night, their options are endless. They may do any of these things and not really remember the experience the next day except that it occurred. Places of hospitality are often forgettable because they offer the same experience as the place across the street, across town or in another state or country. They may check all the boxes for quality product and service but forget to create an experience that people will remember.

A unique brand that resonates emotionally with the guest will cause people to become more alert to what is going on. They will feel more engaged and present. This starts with a story that provokes memories and fantasies. The space that presents a good brand needs to reinforce the concept, continuing the story. Guests that experience these powerful places talk about them, dream about them and return to them.